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Qualification

Food supplements are not a category you list into.
They are a category you apply for.

Food supplements are a By-Application product in the EU. You cannot list until the application is approved, and the application wants your Food Business Operator registration and your HACCP certification, submitted through the Qualification Centre in Seller Center.1 Everything else you have built waits behind that.

Twelve questions. Nothing is sent anywhere and there is no email gate. At the end you get a verdict, the exact rule behind every item you failed, and the order to fix them in.

Switching resets your answers. The two rulebooks share almost nothing.

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Market

Question 1 of 12

The product

Does any product in the range fall into a banned type?

Weight loss supplements of any kind. Sexual enhancement supplements of any kind. Detox and cleansing products. Ingestible tanning. Consumable CBD or hemp. Homeopathic and herbal medicinal preparations. Anything containing SARMs, DMAA, DMHA, higenamine, BMPEA, melanotan, DHEA, ephedra, comfrey, chitosan or human growth hormone.

TikTok Shop bans these outright in the UK and EU, and slimming is separately prohibited because Regulation 1924/2006 forbids claims referring to the rate or amount of weight loss.34

Keyboard: 1 to 3 to answer, left arrow to go back.

Sources

  1. 1TikTok Shop EU Restricted Products Policy, By-Application and Restricted tiers, Qualification Centre, Sell Across EU restriction, food and cosmetics document requirements
  2. 2TikTok Shop beauty and cosmetics listing rules, prohibited ingredients and types, label data points, brand authorisation
  3. 3TikTok Shop supplements listing rules, banned supplement types and health claim wording
  4. 4Regulation (EC) No 1924/2006 on nutrition and health claims, article 12
  5. 5TikTok Shop medical claims policy, named disease and skin condition lists, before and after imagery conditions
  6. 6Regulation (EU) No 432/2012, permitted health claims list
  7. 7Directive 2002/46/EC on food supplements, article 6 labelling and article 10 notification
  8. 8TikTok Shop product listing rules, titles, descriptions, images and video
  9. 9TikTok Shop listing quality rubric, main image and image count tiers
  10. 10TikTok Shop GPSR compliance requirements for EU sellers
  11. 11TikTok Shop Customer Service Policy, 24-Hour Response Rate above 90%
  12. 12TikTok Shop Performance Score, metrics effective 22 July 2026
  13. 13Regulation (EU) No 655/2013, six common criteria for cosmetic claims
  14. 14European Commission, Cosmetic Product Notification Portal
  15. 15Regulation (EC) No 1223/2009 on cosmetic products
  16. 16European Commission, General Product Safety Regulation, applicable since 13 December 2024
  17. 17TikTok Shop Account Health Rating, scoring, milestones and recovery
  18. 18Procedura wprowadzania suplementow diety do obrotu, food business registration timing